Seth Orsborn

DIG Director
Adjunct Instructor

Email

sorsborn@smu.edu

Connect

Dr. Seth Orsborn is an expert in design theories and methodologies for navigating the fuzzy front end of the innovation process. Targeting integrated new product development, Seth brings a set of innovation methods, design tools, and design management experiences that facilitate the creation of novel solutions. He leads both individuals and teams in creating innovations that reside at the symbiosis of engineering design, marketing strategy, and industrial design to meet the needs, wants, and desires of the user.

Education

PhD in Mechanical Engineering from Carnegie Mellon University MBA in Innovation, Organizations, Marketing and Strategy from University of Texas at Dallas

MS in Mechanical Engineering from Carnegie Mellon University

BS in Mechanical Engineering from The University at Buffalo

A headshot of Seth Orsborn, a member of the Lyle School of Engineering Faculty.